How to maximize traffic with pay per click search engines

Why should you use pay per click search engines for your business?

• 80 % of first time visitors to a site come from search engines
• More than half of search engine users don’t look at more than the first 2 pages of results
• Pay for click engines can put your site in the top 2-5 positions in major search engines
• You can obtain results rapidly whereas normal page optimisation and supporting link building can take time and considerable work to produce high profiles
• You can manage your expenditure to meet your traffic volume targets and budget limits

Pay per click search engines – some key facts:

• With most pay per click providers, you only pay when a searcher clicks on your link from the search engine to your site
• You bid for individual search terms with the highest bids winning the top places
• There are more than 400 pay per click search engines, and new ones are still being launched
• The main pay per click providers supply the ‘sponsored sites’ for many major search engines

How should you use pay per click search engines ?

• Pay for click search engines should ideally be used alongside normal search engine optimisation
• You should allocate part of your promotion budget to selected pay per click providers – the actual choice depends on your target market and your budget. The pay for click providers for US and global markets are different from the European for example.
• Pay for click search engines are particularly useful for:
1. building traffic rapidly (within days in some cases), and
2. high volume search terms where you are unlikely to achieve a top profile immediately because of the large number of other competing sites

Las Vegas Internet Services submission of web sites to the search engines.

• As part of our service on submission of web sites to the search engines, we advise you on your use of pay per click providers and cost-effective budget allocations
• Working on a flat fee or percentage basis as agreed with you, we then:
1. Select the most appropriate search terms to maximise your traffic
2. Set up initial programmes with the chosen pay per click providers to meet your traffic and budget objectives
3. Manage the programmes over time to maintain targeted site traffic whilst minimising your expenditure
4. Make individual payments on your behalf and provide a consolidated invoice to save you admin time and costs
5. Provide a monthly report to keep you in control

See our articles on:

Search Engine Placement for Business Web Sites for more details on how our approach can help you to achieve top search engine ranking.

Myths about Optimisation of Positions on the Internet for how "not" to do web site optimisation and promotion.

Then contact us today for our pay per click services.

Las Vegas Internet Services
Professional submission of web sites to the pay per click search engines

More on Search Engine Submission
Index Listing Of Our Services And Information Guides
Click here to E-mail us