The purpose of a web site audit is to check that your web site is performing
at its best.
You will find below is a simplified version of the types of areas you
need to check, but for a complete web audit please contact Las Vegas
Internet Services.
A complete web audit should consider:
- Accessibility to visitors
- Performance
- Message communication
- Visitor data acquisition
To do these tests you need to find a low spec machine
on a standard dial-up modem. Just because you have an all-singing and all-dancing
machine on "broadband" doesn't’t mean your customers do.
- How long does your site take
to load on a standard dial up machine? More than 5 to 10 seconds?
If so, you are losing visitors.
- Are all the images optimized
for the web? We have seen images that are over 500kb in size that
can be reduced to less than 20k with little noticeable difference
visually.
- Do all the links work?
- Can you easily navigate to all
major sections of the site within 2 or 3 clicks?
- Does the site work on a small
monitor. You would be amazed how many people still use 15-inch
monitors, or have huge monitors running at 640 by 480!
- Can somebody who is unfamiliar
with the site find the purpose of the site and what you actually
want to tell them in less than a minute? If you can, sit and watch
somebody who is new to the site, and watch how they use it.
- Does the site have a "clear
call to action", whether that is to; buy something, sign up
for information, subscribe to a newsletter or another defined objective,
because if
it doesn't’t…why have you got a web site?
- Does the site work on other platforms
like the Apple Macintosh range of computers or other browsers like
Netscape?
- Does the site require specialist
fonts to be downloaded, because if it does then it may well be unreadable
on your potential clients machines !!!
- Are all the colors web-safe?
Your pretty blue background could actually be displayed as pink or
green on a different hardware set up.
The list goes on, but if you are finding any of these basic tests are
failing, you need to look at your web site very carefully.
If you would like further information
reviewing your web site, or would like to give us a feedback on this
topic, please e-mail us with your comments.
Las Vegas Internet Services
Las Vegas business web developers and business consultants
building and marketing your web site for USA and international markets.