Las Vegas Internet Services - Your complete internet business solution provider. We are your complete design service! From a basic information web site, to an elaborate interactive product showcase, to an in-house corporate help and information center. It's important to us that you receive the site that you want, with the features that best communicate your message and/or will sell your product.

Las Vegas Internet Services

How to Audit Your Website

The purpose of a web site audit is to check that your web site is performing at its best.

You will find below is a simplified version of the types of areas you need to check, but for a complete web audit please contact Las Vegas Internet Services.

A complete web audit should consider:

  • Accessibility to visitors
  • Performance
  • Message communication
  • Visitor data acquisition

To do these tests you need to find a low spec machine on a standard dial-up modem. Just because you have an all-singing and all-dancing machine on "broadband" doesn't’t mean your customers do.

  • How long does your site take to load on a standard dial up machine? More than 5 to 10 seconds? If so, you are losing visitors.
  • Are all the images optimized for the web? We have seen images that are over 500kb in size that can be reduced to less than 20k with little noticeable difference visually.
  • Do all the links work?
  • Can you easily navigate to all major sections of the site within 2 or 3 clicks?
  • Does the site work on a small monitor. You would be amazed how many people still use 15-inch monitors, or have huge monitors running at 640 by 480!
  • Can somebody who is unfamiliar with the site find the purpose of the site and what you actually want to tell them in less than a minute? If you can, sit and watch somebody who is new to the site, and watch how they use it.
  • Does the site have a "clear call to action", whether that is to; buy something, sign up for information, subscribe to a newsletter or another defined objective, because if it doesn't’t…why have you got a web site?
  • Does the site work on other platforms like the Apple Macintosh range of computers or other browsers like Netscape?
  • Does the site require specialist fonts to be downloaded, because if it does then it may well be unreadable on your potential clients machines !!!
  • Are all the colors web-safe? Your pretty blue background could actually be displayed as pink or green on a different hardware set up.

The list goes on, but if you are finding any of these basic tests are failing, you need to look at your web site very carefully.

If you would like further information reviewing your web site, or would like to give us a feedback on this topic, please e-mail us with your comments.

Las Vegas Internet Services
Las Vegas business web developers and business consultants building and marketing your web site for USA and international markets.

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